If you are hosting or attending a trade show this year, you will probably want to start thinking about your trade show marketing materials now. Trade show marketing comes in many types, but none is more dramatic than promoting the right printed coffee mugs or custom stubby coolers. The value of promotional items like these mugs are often overlooked when working on other parts of your trade show marketing plan. They may not be cheap, but they can help entice customers to speak with you and take them home with them for freebies. The value of these printed coffee mugs will help your business stay fresh in their minds long after the show has ended. A few reasons why your business should have the right printed coffee mug trade show marketing:
Will Promote Your Image
The very first impression that a customer has of your Australian businesses is how they look. If they see your display, they will most likely notice what you are showing them. Printed coffee mugs are a good way to show off your merchandise and encourage customers to come forward and take a closer look. It is important to put your best foot forward when you have customers around, but only if it is within reason. You do not want to put yourself out there too much and have something that does not make sense for the rest of the promotional products or services that you offer. However, if you have something that is worth talking about, then custom stubby coolers will be good for showing off.
They are a great way to connect with your target audience
Not every trade show attendee will feel comfortable approaching you during a busy day of meetings and personal conversations. As someone who is well known and loved by their targeted audience, you will want to find ways to make it easier for your customers to reach out to you at the show. Besides handing out printed coffee mugs, making sure that you are advertising your company’s web site also can help attract potential customers in this way.
If your company name or logo is displayed on a coffee mug, you can instantly show customers that their order will be filled to their satisfaction. This means they will be happy to pay you for your promotional products and prefer to stop by in person rather than call or email. If you like to meet with people in person and provide great customer service, it should be no problem attracting Australian businesses from customers who are actually visiting your booths at trade shows or conventions.
They help your trade show booth to stand out
Many attendees at trade shows are weary of approaching companies they don’t know. When they see a company handing out free promotional items, it is may seem like a trap—attracting them in to promote their products or services. Passing by those booths are much more common than stepping up to them and getting free custom stubby coolers, but not when the right printed coffee mugs are handed out.
When you have a coffee mug that is good for selling, you will be able to encourage people to buy your merchandise. If you have something that is fun and entertaining at a trade show, customers will see it and want to talk to you about it. If they do not buy anything, then maybe they will come back as they are curious to know what else they can purchase. Even if they leave without purchasing anything, it means that there is something you offer that might interest them in the future.