Marketing is a core function of business that significantly determines the competitiveness, the success or even the failure of businesses. With the advancement of web technology, new better and more efficient strategies to market have been discovered. The development of the web has lead to a large number of customers searching for products and services online before purchasing them; this has opened doors for marketers to reach customers shopping online. The number of customers on social media continues to increase on a daily basis making it impossible for marketers to ignore them and this has lead to the development of effective marketing strategy “social media marketing.” Social media marketing is a form of digital marketing where the targeted audience is the social media users
Social media allows the for an advanced form of interaction of people with other people, brands or even companies. Social media is one of the most effective marketing strategies today both for new and established brands. When building brand awareness, social media is an important tool as it allows for customers to directly share information with their friends in real time, companies can communicate to their customers directly about the new brands thus enabling effective marketing communication. Social media marketing allows for different forms of advertisement like PPC (pay per click) or pay per impression. Unlike traditional marketing, social media marketing is only targeted to the relevant niche or audience making this strategy one of the most effective marketing strategies.
Search engine optimization or SEO has revolutionized the world of marketing. From the beginning, the consumer buying process always begins with the search for information. Today the search engines have changed the way customers search for information; they have invented a better and convenient way to search for product and service information. SEO objective is to make a product or services more visible to the relevant customers by making it rank well on search engines for the relevant keywords. SEO is one of the most effective forms of digital marketing strategy; this is because it is highly targeted allowing marketers to target different classes of customers with regard to their geographical locations, likes, interests, age or even gender.
In Australia, online marketing and programmatic marketing has revolutionized marketing leading to effective marketing strategies that are less costly. Reaching the relevant audience has become more accurate helping business to execute highly targeted marketing strategies that result in impressive results. It is ideal to hire a digital marketing agency to assist in implement digital marketing strategy that will help the business become more competitive and facilitate its growth.